People remember their big milestones. Whether it's a first home, first baby, or first job, Allstate's goal with the Here's to Firsts campaign was to celebrate these big life moments. The Here's to Firsts campaign included a range of real story documentary-style videos, various social media executions, and a branded landing page. 

 

My role in the project was to manage initiation/scoping, scheduling, pre/post production, and development for all phases through completion. This project included multiple concurrent work streams and a team of up to twelve people.  It also included travel for production to various states and working with up to fifteen or more vendors simultaneously.