To connect with people and ease some of the burden of moving, we created Handle With Care—an engaging social media campaign and resource hub featuring tips, tools and inspiration to help simplify the moving process. The integrated campaign, which ran on Allstate’s flagship Facebook, Twitter, Instagram and Pinterest channels, touched on every stage of the move—from house hunting to settling in—and helped support people through an emotional and hectic time.

 

My role in the project was to manage all phases from inception to completion, working closely with strategists, creatives, and developers to bring to life the final product.