In order to increase reach and positive sentiment for the brand, Allstate has engaged in an ongoing partnership with influencer and mommy blogger, Mommy Shorts. Throughout the three-series partnership Mommy shorts has produced content that relates to her readers by capturing the intimate moments of everyday families through interview, photo and video storytelling. 

 

My role in this partnership was to work directly with the Mommy shorts team, manage hard/soft cost budgets, and manage every aspect of the project from initiation through completion including schedule creation, process workflow, and vendor partnerships.