Fresh Gigs, part of the Start Happy campaign, was aimed at giving people a fresh start when starting a new job. To do this, Fruit of the Loom sent InMail with a link to free underwear to LinkedIn users who had recently changed their job status.

 

After ordering users were taken to a live updating infographic containing shareworthy facts.   

 

My role in this project was to assist the Interactive Producer with timelines, meetings with developers and creative team, proofing, and all aspects of production. I was also tasked with leading a microsite launch.