Lucky Looms, part of the Start Happy campaign, armed Americans with 2000 pairs of truly Lucky underwear. To do this, Fruit of the Loom went on a voyage accross America infusing underwear with luck.

 

My role in this project was to assist the Interactive Producer with production of the luckylooms website. This website included a live updating counter, an instagram feed, and a shareable gallery. I was tasked with leading development meetings, retreiving assests, and ensuring timely production.